When you’re in the market to sell your home, will you want your home to be sold quickly and for the highest price possible? Do you believe your home’s marketing should include the most comprehensive online and offline marketing campaign?
If so, we are proud to announce that we are the only REALTORS® in our community who are able to market your home utilizing the most powerful online real estate marketing program in America – the Featured Homes™ Marketing System. We have secured one of the very limited Featured Homes’ positions on the Internet’s #1 real estate Web site, REALTOR.com®(2), the official Web site of the National Association of REALTORS®. Through the REALTOR.com® Marketing System’s Featured Homes™ program, when potential home buyers search for homes for sale on REALTOR.com® in the 07020 zip code, they will see your property prominently displayed with a full color photo at the top of the page, virtually before they see any other homes in your area. On average, homes in the Featured Homes™ position can receive twenty times more exposure.(1)
You can now benefit from this enhanced presence on REALTOR.com®, where your home will stand out to more than 6.1 million individuals each month.(2) Couple this with the fact that home buyers and sellers spent 86% of the time they spent searching for a home online on REALTOR.com® (2), and it is easy to see the impact a Featured Homes™ spot can have on this very targeted audience of home buyers.
These are just a few of the ways we leverage every opportunity to get your home the maximum attention and exposure it deserves when you are ready to sell. We invite you to visit our personal Web site at www.loisandjohn.com and www.realtor.com (insert 07020 in the zip code) to learn about our commitment to real estate marketing.
Or if you prefer, you can call John at 201-906-8756 or me at 201-741-2175. We would be delighted to meet with you in person to demonstrate how we use the REALTOR.com® Featured Homes™ Marketing System and Friedberg Properties’ expert marketing resources to showcase your home as a Featured Home.
Sincerely,
Lois and John
(1) Based on Homestore, Inc.’s internal accounting for May 2003 - April 2004, average measure of property listings with Featured Homes vs. property listing without Featured Homes (2) Media Metrix, May 2004 (3) 2003 National Association of REALTORS® Profile of Home Buyers and Sellers
OUR GOALS
For every client, our goal is to sell your home in the shortest time possible and at the highest price. There are certain steps that we follow in every situation:
Prepare a Comparative Market Analysis to ensure that your home is listed at the best price possible considering many factors (e.g., current market conditions, condition of home, etc.)
Agree on a Listing Price with you, the homeowner.
Agree on the preparation of your home for showing. This includes various levels of staging and the clean up of exterior and interior, where necessary. Remember: The first impression is the lasting impression.
Prepare the Listing Agreement and Associated Documents.
Enter the Listing into the MLS (Bergen County and/or Hudson County).
Photograph the property at our expense.
Arrange for a Virtual Tour of property at our expense.
Add your property to our Featured Listing site on the REALTOR.com® Marketing System. This increases the impact of our property marketing efforts for our clients – also at our expense. Our clients benefit from an enhanced presence on the Internet’s No. 1 real estate site, REALTOR.com®, the official site of the National Association of REALTORS®. Our clients’ properties stand out to more than 5 million consumers each month who, on average, spend more than 50 minutes searching for homes on the site. The REALTOR.com® Marketing System enables us to customize the resources of REALTOR.com® – including property description text, Web site, Featured Homes™, property photographs and virtual tours – and provide our clients with added services such as detailed online activity reports.
Prepare ads for newspapers. Friedberg Properties does extensive and constant advertising.
Send out Just Listed postcards.
Arrange for property signage, where allowed.
Hold a Brokers’ Open House.
Hold Public Open House(s).
Accompany buyers on all showings. Our clients hire us to sell their homes. Our clients are not paying commission just to have to show the property themselves or to have a lockbox installed. We are the salespeople.
Expertly negotiate all offers and follow through on the entire process to closing.
